Blueprint magazine recently asked me along with other designers, artists and architects to redesign the British roadsign. This was my direction: ‘Look Again – yes, but there is no need to change them. These symbols or pictographs depict qualities generally associated with the object within the circle or triangle. They are more easily recognised internationally because some prior association already exists in our visual thinking.
What I see is that they are child-like in their design. There is a good reason for that: what we see is in the visual has been born in the need to have a universal visual language understood across all borders, as you see from the plates supplied.
A new, satisfactory sign or signs will require the combined efforts of public and private organisations, industrialists, business, scientists and designers will have to pool their skills to make sure that the symbols of tomorrow properly fit the societies and public needs as a whole.’