We finished the newly titled sequence which we also created the off-screen branding for, only last week in time for today's world premier screening in Santa Monica, California. Producer Manuela Noble, who is co-hosting today's event with Gary Smith of Intandem Films, told us "We had to change the title because people who didn't know what Theatre of Dreams was, thought the film had something to do with the theatre, maybe Shakespeare, A Midsummer Night's Dream, and that it sounded 'high brow', which is the last thing we wanted".
Today's event is for the US buyers and tomorrow sees another screening at Soho House, West Hollywood. With next week rolling on for AFM (American Film Market) screenings at the AMC Santa Monica, Manuela went on to tell us "This is a film for everyone, with themes that effect us all, it is for the whole family, young and old. So we chose a title that would speak to an international audience we hope to attract".
We wish Manuela and the team the very best from the next few days, and look forward to hearing a great response for a film we all 'believe' in.