Indielab is a new growth accelerator programme for TV companies in London backed by the Mayor of London, The London Enterprise Panel and Creative Skillset.
Founder Victoria Powell, a consultant to the TV industry, experienced TV producer and co-founder of V Good Films – asked us to come on-brand and design their brand identity to give them a fresh presence in this new market.
Our focus for designing the brand was based around some key words… it needed to be: Human, Personable and Approachable, Rounded, Modern, Youthful, Friendly and Fun– with a sense of coming together and looking forward.
This is a very exciting project for is to be involved with, as Indielab helps ambitious start up and small indies build knowledge, skills, contacts and investment they need to scale their business and succeed.
Their new website which we have developed the look of, has now gone live – www.weareindielab.co.uk … and is now taking registration interests for applications which will open in December.