We hit the ground running for 2015, with a whole host of projects in-hand and lined-up and we look forward to sharing all over the coming weeks.
As you all might be aware – Feb 6th sees the long awaited release of the Wachowski’s new feature Jupiter Ascending, and we are excited to share our sequences for the film with you as soon as possible.
What a great way to end last year, with our first ever collaboration with RawTV – designing and producing the titles for their new drama Cyberbully. And what a great way to start this year with it airing straight away, next Thursday 15th on Channel 4.
We are really pleased with the way they have turned out, and it was a real pleasure working with director Ben Chanan and line producer Diane Shorthouse, along with the rest of the team at RawTV.
Channel ads started last night, and for those that haven’t seen. Cyberbully stars HBO’s fantasy feature Game of Thrones star Maisie Williams, who plays a teenage girl called Casey who is targeted by an online suicide troll in this chilling one-off drama.
Be sure to log-in to Channel 4 next week – 9pm Thursday 15th Jan.
The event is the highlight of the Television Marketing calendar, attracting over 600 delegates from the UK and abroad. The seminars range from panel debates featuring high profile industry figures to sessions showcasing inspirational creative work from TV and beyond. In recent years Promax has played host to C4 CEO David Abraham, Channel 5’s Jeff Ford, BBC Director of Audio & Music Tim Davie and Sky’s Stuart Murphy amongst other broadcasting leaders. Keynote speakers have included author Will Self, advertising guru Rory Sutherland, Blur’s Alex James and actor Richard E. Grant.
This years event is being held at the Millennium Gloucester Hotel in South Kensington, with my session starting at 2:00pm. For those who are coming, I look forward to seeing you there.
In the interview Martin recalls the emergence of Channel 4's branding, which stirred up fond memories of when I worked with Martin in their offices in Long Acre, prior to the success of this.
In those days our Saturday nights were spent up at London Weekend Television on night shift crashing out urgent graphics and news items needed for the following morning. Without the use of computers all the graphics were hand made with an abundance of pantone paper and Letraset!
Looking back to the launch of Channel 4. When choosing the colour palette, Martin may have possibly been inspired by the range of Pantone paper. Martins says "He is still bemused by what he and his then partner, graphic designer Colin Robinson, achieved". He goes on to say "The design demanded the use of computers to achieve the fragmentation of the ‘4’ and in those pre-desktop days, Robinson Lambie-Nairn had to go to American colleges to find computers with the capacity to do the job".
I too had similar issues in these early days of TV branding, where I relied heavily on my film background of live action technics to create the desired look for such TV brands as UTV and Norway’s first independent channel TV2. Martin also shared a similar thought on the future of motion graphics, which was to change quick as the digital world was fast approaching. This is the point were I invested in the first V-series paint box. Preparing stills in the video medium was sometimes referred to as ‘painting by numbers’. Now digital paint systems have become the most common tool in graphic design production, But I still start with a pencil.
I have put together a few examples of my earlier TV branding work from this period, which were created using a mix of analogue and early digital techniques. You can view this snapshot by clicking here or visiting my YouTube Channel - richardmorrison04.