Channel branding

TV Idents I read with great interest Lynda Relph-Knight's D&AD interview with my old colleague and friend Martin Lambie-Nairn.

In the interview Martin recalls the emergence of Channel 4's branding, which stirred up fond memories of when I worked with Martin in their offices in Long Acre, prior to the success of this.

In those days our Saturday nights were spent up at London Weekend Television on night shift crashing out urgent graphics and news items needed for the following morning. Without the use of computers all the graphics were hand made with an abundance of pantone paper and Letraset!

Looking back to the launch of Channel 4. When choosing the colour palette, Martin may have possibly been inspired by the range of Pantone paper. Martins says "He is still bemused by what he and his then partner, graphic designer Colin Robinson, achieved". He goes on to say "The design demanded the use of computers to achieve the fragmentation of the ‘4’ and in those pre-desktop days, Robinson Lambie-Nairn had to go to American colleges to find computers with the capacity to do the job".

I too had similar issues in these early days of TV branding, where I relied heavily on my film background of live action technics to create the desired look for such TV brands as UTV and Norway’s first independent channel TV2. Martin also shared a similar thought on the future of motion graphics, which was to change quick as the digital world was fast approaching. This is the point were I invested in the first V-series paint box. Preparing stills in the video medium was sometimes referred to as ‘painting by numbers’. Now digital paint systems have become the most common tool in graphic design production, But I still start with a pencil.

I have put together a few examples of my earlier TV branding work from this period, which were created using a mix of analogue and early digital techniques. You can view this snapshot by clicking here or visiting my YouTube Channel - richardmorrison04.