HAT TRICK PRODUCTIONS
"The Hat Trick logo has become one of the most instantly recognisable images on British television. In a recent audience survey the logo was voted the fourth most identifiable tv company brand. The surreal image of a big friendly rabbit pulling a tiny man out of a huge top hat sums up the company's desire to bring surprising content to the screen which makes the audience smile. It's served us well and we thank Richard for working with us on developing it."
Jimmy Mulville - Managing Director, Hat Trick Productions
Jimmy Mulville and Denise O'Donoghue already had a great name for their company, Hat Trick Productions.
Richard, in discussion with them, came up with the slightly surreal Alice in Wonderland twist of the rabbit actually pulling a man out of the hat.
Preliminary sketches followed. The production was shot using traditional hand-drawn animation and filmed using a Rostrum Camera shooting on 16mm film stock.
The key illustration and brand design has become iconic, and continues to this day on TV and Print.
Founded in 1986 by Rory McGrath, Jimmy Mulville and Denise O'Donoghue. Hat Trick Productions is a British independent production company that produces television programmes, mainly specialising in comedy.
Its first commission was Chelmsford 123, a situation comedy for Channel 4.
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