Indielab is a major new growth programme for TV companies in London backed by the Mayor of London and Creative Skillset.
The programme culminates in a pitch to investors for up to £2M of private equity investment to help grow businesses and take them to the next level.
Our approach to their identity was to create a brand with a human characteristic, was rounded, friendly and fun, that was modern, youthful and showed a sense of coming together, multiplying and looking forward.
In designing the website for them, we took the new logo and developed a branding device and colour palette to create a full identity that could be worked across various pieces of marketing and branding material.
TV Accelerator Company
Mayor of London